RICARDOMAZAL.COM
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Complete UX / UI research, design and development project for the new website for Ricardo Mazal, one of Mexico’s most prominent contemporary artists.
MY ROLE
Ricardomazal.com was a solo project. I produced everything myself from research through to the final build of the live site (while consulting the client throughout the process).
…TOGETHER FORM A STORY…
THE CHALLENGE
Mazal produces works as part of series. Nearly all of the work that he does is part of a larger themed series. Each series is based on a theme- Bhutanese prayer flags, for example. Mazal starts on location by photographing the subject. The photos are translated to paintings and prints, and there is often also an accompanying video and book to the collection.
The challenge for ricardomazal.com was to showcase each collection as a whole- with the ability to sort within the series my medium, but to ultimately view the collection as a whole. Part of this challenge was to replicate the gallery experience. Most of Mazal’s shows revolve around a series, where visitors can view all elements of the series in one space.
WIREFRAMING
Wireframes were created prior to the visual design and coding of the site, in order to plan out the organization and layout of the content.
SOLUTION
The solution to this design challenge was a landing page listing all series. The individual page for each series includes a collapsable accordion tab for each different type of element. Additionally, paintings, prints and photographs can be viewed full screen for a distraction free viewing experience.
